"I'm not like everybody else"- The Kinks

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                                          No, really. I am a French copywriter and I've been in the advertising business for over                                                  3 decades, in Paris and London.  

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                                          So what is this portfolio all about? 

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                                          It's about you who wants to gauge my creativity. So this portfolio of speculative works is entirely in English. Here you can see what I can do if you can't read French and wonder if I'm any good at ideation and copywriting.

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However, I have also presented work entirely in English.

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I came across the Creative Comeback 2020 programme organised by

Creative Equals in partnership with DIAGEO and D&AD. Its aim is to help

women to come back to the industry. I was selected (see how here) and 

I worked on a Baileys brief with an AD and a designer. We got some

mentoring at MRM/McCann and we pitched our ideas to the client. 

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You can watch the film Creative Equals have made about the programme we attended for Cannes 2020 here.

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Apart from Baileys and Copywriter Collective, campaigns in this portfolio are entirely created from fictional briefs.

However, I do write copy in English for clients, most recently for Dropbox Business, FIFA, Kronenbourg 1664, LinkedIn and Photobox. Please visit transcreatorsunited.com/work

For long copy that was part of a client's brief, please request a sample. 

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It is said everyone remembers where they were on 9/11. On that day, I was with Mark Perry putting the last touches to a Sniffin' Glue Souvenir Issue that I edited before the news hit us. Previously, I used to write and edit my own music fanzine, Open Up And Bleed now deposited at the British Library and at The London College of Communication. I also contributed to various punk books and CD notes. 

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Whatever you think of this portfolio, I'd be really interested in hearing what you have to say. And as ABBA used to sing "Take a chance on me", even though English wasn't their first language. 

 

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