BAILEYS

A SPLASH OF SPIRITUAL

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Adcept

Insight: We know that Baileys consumers who buy Baileys in Autumn always go on purchasing it at Christmas. They are in their majority +25 years old women.

Brief: Baileys wants to own Autumn by extending the purchase period starting from the Autumn season. It also wishes to tap into the interest in modern witchcraft that inspires many young women.

Channels: Social, digital, partnerships sponsorships, influencers.

Experiential, retail, packaging.

Posters.

Client: DIAGEO - Eileen Hanna Yague, Baileys Marketing Director Europe

Copywriter: Catherine Laz

Art Director: Caroline Heartfield

Designer: Jessie Jenkin

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Filters

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  • Idents for Britannia 3rd season on Sky Atlantic

  • Animated digital posters on tube escalators

  • Partnership with Buzzfeed

       personnality quiz

  • IG post in partnership with Rita Ora promoting her new album        

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  • Special edition miniatures/potions

  • Packaging

  • Glitter tattoo stickers

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  • In-store recipe cards

  • Packs of cards for trade

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Posters

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