Insight: During the Covid19 pandemic crisis, NHS staff becomes centre stage. They are working in very difficult conditions made worse by the fact they're wearing PPE and the atmosphere is hospitals is very dry. 

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Brief: Promoting the Nivea brand's giveaway of 1000s of lip balms in order to ease the discomfort of the NHS staff. 

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Execution: Using Nivea assets, logo, colour, tagline and applying them to  NHS own assets. 

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Media: Digital ads