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BING

THINK ABOUT IT

BING Bus shelter.jpg

Insight: Bing is the n° 2 search engine to Google who has experienced issues with trust and has 92% of the search market share. 

Brief: promoting Bing as a more honest and intelligent choice to Google.

Execution: series of quotes about absolute power and monopoly in Google colours to make people think again about the search engine they're using and the quality of results they're getting. 

Media: Posters, digital ads, daily press ad, light projection.

BING Digital.jpg
BING Poster.jpg
Bing Westminster at night.jpg

ABUSE OF POWER COMES AS NO SURPRISE - Jenny Holzer

BING

THINK AGAIN

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