Insight: starting university can be a daunting experience for freshers who leave their parents for the first time to go and live on their own/share a house with strangers. 

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Brief: supporting anxious students starting Uni away from home. Selling basic items to new students.

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Media: Print ads - Underground posters

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Insight: spring/early summer music festivals are the ideal place to connect with freshers.

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Brief: creating a Habitat Festival Survival Kit.

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Media: sturdy recycled card envelope handed out at music festivals containing two condoms, one pair of earplugs, one sample of face sunscreen lotion, one small pack of antibacterial wipes, one money off coupon