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MOLESKINE

ON RECORD

Plan World Tour                        Call Keith!

Eliminate Russian Spy       Ask Money P. to pick up

                                            dry-cl.

Insight: although facing stiff competition from digital, notebooks still have advantages as reminders and note-taking devices because the writing stays. They can be easily consulted and are more versatile.  

Brief: retaining users who may feel be attracted to digital for the techy aspect. 

Media: press ads, banner ads

. Release sex tapes

. Book flight to Patagonia

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